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Prism

E-Commerce
E-CommerceMotion2025
ClientPrism Commerce
Year2025
Duration5 months
ServicesE-Commerce Design · Conversion Optimization · Motion Design · Web Development
RoleUX Design · Motion Design · E-Commerce Strategy · Dev
Overview

Prism Commerce had built a cult following among independent retailers — but their digital storefront wasn't keeping pace. A 72% cart abandonment rate on mobile and a static product discovery experience were costing millions annually. We reimagined every touchpoint of their purchase journey: from how customers found products, to the motion language of the checkout, to the speed of the final confirmation.

Challenge

Prism had the product and the audience. But a fragmented mobile experience and uninspired product pages were turning browsers into abandoned carts at an alarming rate.

0172% cart abandonment rate on mobile devices
02Average session depth of 1.3 pages before exit
03No product filtering — browse-only discovery experience
04Checkout flow spanning 7 screens with no progress indicator
05Mobile PageSpeed score of 31 out of 100
Approach

How we built it

01
01

Journey Mapping

Recorded and analyzed 400 real user sessions. Identified 14 friction points across the full purchase journey.

02
02

Editorial Commerce

Redesigned product discovery as an editorial experience — stories and context around products, not just specifications and prices.

03
03

Motion Checkout

Collapsed a 7-screen checkout to 3 steps with a sticky progress indicator and micro-animated state confirmations.

04
04

Performance Engineering

Rebuilt on edge-cached static rendering with adaptive image loading. Mobile PageSpeed jumped from 31 to 94.

Prism retail environment
Prism Commerce · Full Digital Experience
Gallery
Prism product close-up
Prism lifestyle product photography
Prism retail environment
Impact

The numbersdon't lie

0%
Conversion Increase
Mobile, measured over 60 days
0%
Average Order Value
Up from $48 baseline
0
Mobile PageSpeed
Up from 31 at baseline
0.0M
Monthly Visitors
Reached within 6 months
We doubled our revenue within the first quarter after launch. The team at Monument understood our customers better than we did — and the results prove it beyond any doubt.
Elena Vasquez
Founder & CEO, Prism Commerce
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